W.M. Beaty & Associates features this photo of a chipmunk on their “About” page to promote forest stewardship — but the reality is far more grim. The company obtains restricted use permits for strychnine bait to use on its timberlands, a poison that not only targets ground squirrels but can also kill chipmunks, birds of prey, foxes, and other wildlife through secondary poisoning. This image sells a lie — behind the soft focus and marketing language is a lethal, outdated practice still in use today.

W.M. Beaty & Associates promote “Reforestation Services” with images of baby trees and talk of forest health — but it’s a carefully crafted illusion. In reality, they plant pesticide-dependent monocultures for timber harvest, not restoration. These operations rely on aerial spraying of toxic herbicides that kill native plants, poison waterways, and harm wildlife.